Write your blog posts here, and they'll appear on your site.
If you're working on a post, but not ready to publish:
- On the Publish Status dropdown at the top, select Draft.
Include scannable headings like this one
When creating a heading like the one above, don't just make the text bigger, mark up the heading properly:
- First, highlight the text.
- Next, click the ¶ button, and select H1, H2, and so on.
These options refer to the level of the heading. Think of a book. H1 is the top-level heading—like a chapter in a book. H2 is a section in that chapter, and so on. Properly marked up text helps search engines understand the structure of your blog posts.
Make your text scannable too
Most people don't read web pages from top to bottom—they scan pages scrolling up and down and reading snippets until they find what they're looking for. This means that you should:
Pictures help break up the text
Words are not as interesting as pictures. All it took was a spoonbridge and this article just got way more interesting. So add pictures.
So get blogging already. Here are a few last minute tips:
- Write stuff. Tell your customers the latest about your business: what products you have in, any events coming up, or even what you had for breakfast. More posts mean more content for search engines to index. And that means people are more likely to stumble on your site when searching.
- Short posts are fine. If blogging becomes a time sink or a chore, you'll stop doing it. So if you only have time to write a few paragraphs, then write a short post.
- Post regularly. An active blog is good for business. If your visitors see that your blog was last updated in 2007, they'll probably think that no one's watching the store. If they see that the last post was yesterday, they'll know that your site is up to date.